4
CREATE A CATALOG IN ORDER TO SUPPLEMENT YOUR E-COMMERCE BUSINESS
posted on , by Admin

Multi-channel marketing is an essential method of marketing which can serve both small, medium and large eCommerce businesses. It helps strengthen the message the brand hopes to pass across by selling to customers through the use of various channels. Due to the increase in popularity of multi-channel marketing in online retail, it has become essential for retailers to satisfy customers in different channels in order to remain in business. Different customers have different expectations, and due to these expectations, it has become important for retailers to avail their customers with the ability to shop using a process, which they are mostly okay with.

According to a cross-channel survey carried out by a company known as JC Penney, it was shown that exclusively online shoppers spent about $121 every year, exclusively retail spent about $194 yearly, exclusively catalog about $242 yearly while those who used all three methods, spent more than $1000 yearly. The numbers do not lie. The first page should contain the reason a potential customer should be interested in shopping at your store. Also, it should contain information concerning your cross-channel system, such as the various ways they can place orders, possibly return unsatisfactory goods and so on. The URL of your store, for example, https://www.netwerkkabel.eu/ should be boldly written on every page.  Also, make it easy for customers to locate items on the website which they saw in the catalog, by including “quick shop” numbers in the catalog.

4
THE IMPORTANCE OF A GOOD IMAGE FOR AN E-COMMERCE BUSINESS AND WEBSITE
posted on , by Admin

These days with work hours becoming longer and the time for visiting brick and mortar stores becoming shorter, most people have resorted to visiting eCommerce stores i.e. shopping online rather than physically. A few benefits of shopping via this method include:

1.) One does not need to worry about transportation costs

2.) It saves time.

3.) Some people are easily influenced into buying things they ordinarily wouldn’t buy, in physical stores. Shopping online removes the likelihood of that influence.

4.) One can shop at any time of the day.

5.) The owner of the store doesn’t have to worry about building costs and extra staff.