4
THE IMPORTANCE OF A GOOD IMAGE FOR AN E-COMMERCE BUSINESS AND WEBSITE
posted on , by Admin

These days with work hours becoming longer and the time for visiting brick and mortar stores becoming shorter, most people have resorted to visiting eCommerce stores i.e. shopping online rather than physically. A few benefits of shopping via this method include:

1.) One does not need to worry about transportation costs

2.) It saves time.

3.) Some people are easily influenced into buying things they ordinarily wouldn’t buy, in physical stores. Shopping online removes the likelihood of that influence.

4.) One can shop at any time of the day.

5.) The owner of the store doesn’t have to worry about building costs and extra staff.

ECommerce has steadily grown and has cemented itself as the next big thing for business owners and customers alike. One may be forced to wonder what would make a person purchase something they haven’t physically held. The answer is simple really - the power of images.

Visual stimulation in human beings cannot be underrated. The look of a product is a core criterion by which we, consciously or subconsciously, assess their quality which then influences our willingness to buy them. Even food whose quality largely lies in the taste is usually judged based on visual presentation as well. The following are a few things one needs to note about a good image.

1.) THE IMAGE IS THE FIRST THING A CUSTOMER SEES

When looking through a catalog, either print or online, the customer is always first interested in the image. A worded description is good, but an image showing exactly what you have described, is better. While checking, based on preference and requirement, people look out for things like, color, styles as well as other features that can be assessed from an image.

2.) BIGGER IS BETTER

When studying the image of a product they want to buy, customers want to be able to actually see the image, hence, the bigger and clearer the image, the better. A small image which has to be zoomed will usually put the customer off and may lead to loss of interest in the product.

3.) MULTIPLE ANGLES ARE IMPORTANT

When we visit physical stores, we have the opportunity of handling the product we are interested in and inspecting it thoroughly. The use of multiple angles can help business owners recreate this effect. By this means, the customer is able to view the image thoroughly and from every angle as though they were physically holding it.

4.) BRAND AMBASSADOR

Good quality images represent themselves and eschew the need for the use of famous people to represent those same products.

5.) IT GIVES A COMPETITIVE EDGE

Good quality images are likely to impress customers and make them want to patronize you as opposed to other stores with lower quality images. Hiring a professional to handle the pictures is not a bad investment.

6.) “GOING VIRAL”

These days, social media is an amazing marketing platform and has pushed many businesses and products into the limelight. Products with good images are more likely to be shared and eventually be seen by multitudes.

CONCLUSION

There you have it guys. Good images of your products online are very important if customers and potential buyers are to take you and your business seriously. There are many competing online stores, give yourself that extra edge and use good images today.